Dreamworks Animation is like the annoying little sibling of the Disney/Pixar powerhouse. As anyone with a younger sister or brother knows, they often try to act just like you. They keep trying, and at times can be your equal (or rarely improve on you), but the end result is usually the same. Disney animated movies are made for entire families, while Dreamworks aim at a specific demographic (usually kids under 12). Disney films have important messages, Dreamworks has fart jokes. Don’t get me wrong – Dreamworks cartoons aren’t all bad, but many are extremely juvenile and don’t always appeal to older people. Does Boss Baby, their latest release, rank up there with their better movies?
All babies created in the baby factory serve one of two purposes – they are sent to live with families, or they become managers in the main baby offices. Boss Baby (Alex Baldwin), one of the upper management, is sent undercover to live with a family. His mission is to prevent the parents, who work for Puppy Co., from releasing a puppy that stays young forever. Everything is going well until his new brother Tim discovers his secret. The brothers then team up to make sure Boss Baby’s mission is a success.
Dreamworks really scraped the bottom of the barrel here. I always expect some cringe worthy moments in their movies, but getting through this one was a chore. The only thing I can come close to recommending with this flick is Baldwin. His family friendly take on his iconic Glengarry Glen Ross performance is slightly entertaining, but even that becomes annoying after a while. This is one movie definitely geared towards small kids.
In any case, this is the low point for Dreamworks Animation. They’ve always struggled to live up to their big brother Disney, but now with a few successful cousins (Illumination, Blue Sky, Warner Bros) cranking out the hits, it’s time they step up their game in a big way. If they don’t, they’re gonna be left behind.