I saw this episode of How I Met Your Mother and told my wife I wanted to go make one of these … The Priestly is a Timbit stuffed inside a strawberry vanilla donut. Guess I don’t have to make one now. Timmy’s is doing it for me.


[UPDATE: For the breakdown of how Tim Hortons pulled off this social media marketing mastery, click here.]

Savvy marketing and timely humour has landed Tim Hortons some feel-good publicity.

Hoping to piggyback on the publicity generated from heavy placement in Monday’s Canada-centric episode of How I Met Your Mother entitled “P.S. I Love You,” Tim Hortons HQ came up with a plan they hoped would go down like a double-double on a chilly winter morning.

In the episode, several Canadian celebrities including former Barenaked Ladies frontman Stephen Page, Rush’s Geddy Lee, Alex Trebek and Jason Priestley appeared on fictional MuchMusic program Under The Tunes to discuss the breakdown of the show’s Canadian teen superstar Robin Sparkles (see below).

During a scene in which each celeb remembers which Tim Hortons they were in and what doughnut they were eating when Sparkles “lost it,” Priestley claims to have crammed a Timbit inside a strawberry vanilla…

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